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Client's feedback"The guys from Nimax have designed a truly stunning visualization system. The final

We have also designed T-shirts for passionate staff.

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The construction set principle of putting objects together from separate parts can be used to design

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Corporate identity mediaWe have created a layout for this “modular solution”, where construction part

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We have also worked out an animated logo for different interfaces, underlining the concept of constru

We have opted for a minimalistic color scheme with two leading colors to highlight that the project c

For the corporate font we have chosen Decima Round font family, which reminds of Meccano parts due to

Metaphoric images, as well as abstract ones, also hint on Grotem’s potential to integrate into a clie

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We have used rigid geometric elements to construct graphic patterns that are perfect for backgrounds,

Using abstract diagrams and graphs we have emphasized that Grotem could be easily integrated into a c

This graphic principle enables us to metaphorically convey specific images and pick a special symbol

Finally we decided on the image of a Meccano metallic construction set that is a type of toy future e

We checked our short-list of ideas against 16 criteria, the basic ones being positioning, the brand’s

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Visual identification conceptThe idea of efficiency can be conveyed through visual images and text, s

Technically speaking it's quite a complicated project, but from an average user’s perspective it’s ha

Positioning conceptThe project started out unusually for us because the strategic stage had been comp

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