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The space was anchored around a process wall and a demonstration loom, emphasizing the importance of

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Luum debuted at the annual NeoCon exposition with a showroom that drew upon the elements of a working

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Quarterly collections and a deep product catalogue were elevated on Luum’s website, which were furthe

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Designed for ease of use, the sales tools relied on bold typographic treatments and a clean, utilitar

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To introduce quarterly collections, photography documented the connection between Luum’s creative pro

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The name and identity system were?created to signal Luum’s modern approach to a traditional craft.

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The strategy engagement led to a key insight about Luum: by working at the fiber level, they are able

Two years after quietly launching as a textile division under their parent company, Teknion, market r