We even spray-painted all the boxes used to hold the badges during registration. Completely unnecessa

Tablecloths for all kinds of things. Some of the sponsors also got their own.

Arrows pointing to the BNC venue.Other SignageOnce you start spray painting you don’t want to stop. I

“Color cloud”.Perhaps as karmic consolation prize, the crew at the venue was able to throw some neon

Podium views.PodiumSince last year’s conference, wrapping podiums like a present is our new favorite

The back of the t-shirt has a small BNCONF Obsidian gold logo.

Juicy detail of a badge we created whenever there needed to be some kind of seal/description about wh

Fluorescent colors on black t-shirts.

Original stencil on the left, spray-painted result on the right.T-shirtYes, we thought about spray-pa

The original idea was to drill round holes on the badge but the wood was either breaking or looking v

Attendee info was printed on square gold stickers that we placed on each little slab of wood.

Individual badges. Silkscreened in gold as well. They all look completely different as the pattern is

12-by-24-inch stencil and grid for individual badges.BadgesFor the badges we wanted something hefty a

We replaced the original crappy white handles with matching neon paracord.

The totes are silkscreened with gold.

4 designs; 4 colors; 1,000 different totes.

Four different stencils.Tote BagThe tote bags presented another problem in that fabric doesn’t hold s

The inside of the program extends the aesthetics of the identity with a little bit of annual report-n

And, yes, the edge of the program is gilded because it’s so money. Seriously: there is no concept her

As pretty as they look color-coded in the image above this one, we also love the more anarchic feel o

6 designs; 4 color papers; 1,700 completely unique covers.

The six different stencils for the covers.Part of the appeal of spray-painting the covers was that we

Original five-line engraving Obsidian on the left; modified three-line on the right. In the small ren

Same treatment for this one; a cropped variation that panned up was used on screen at the conference.

Title cards for the event. Scanned all the tests we did of the company names, aligned them, and GIFed

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Hand-cut stencils and drying process.At first we were very concerned about not finding all the differ

All possible color combinations.I put logo in quotes in the subhead because we didn’t really have a l

The two main elements of the identity: Grit and Luxury.Now in its sixth year, the?Brand New Conferenc

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