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The products in?the new packaging were launched in?record-breaking time and can already be?found in?s

Due to?the distance between?us and the customer, we?didn’t get the chance to?supervise the printing p

Then we?scanned?it, brought to?the final image in?a?graphic editor and created the signature pattern

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The most difficult thing was finding a?printing shop with a?special etching press for imprinting. We?

It?took?us time to?make the linocut right. We?found all required materials and tools, drew the final

Illustration developmentAll the way since working on?the concept, we’ve wanted to?use the analog tech

For the branded font, we?chose the Proxima Nova typeface. This modern geometrical grotesque is?both a

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Informational and promotional materials for Krasnogorie are made up?according to?the same simple rule

As?for the color scheme, we?used colors that are representative of?meat products?— red, white, and gr

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All information labels are made up?using a?single modular grid, where text blocks can be?collated bot

Upon a?closer view, the pattern of?meat fibers takes the shape of?farms, villages, Ural Mountains, an

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We?managed to?come up?with a?simple yet honest concept for brand positioning by?delving into the spec

Positioning concept?Krasnogorie (Red Mountains) is?a?Ural brand of?meat delicacies and sausages from

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