Wrapping paper details.

There was zero need to produce wrapping paper but we had the patterns already done and both Classic C

Wrapping paper with all six patterns.Wrapping Paper

T-shirt details.

This was probably the only place where we used the letters like this; without the letter shape and on

T-shirt, printed in four different color shirts.T-shirt

Tote details.

Nothing too heady here, just the same four tiles used in the badges now repeated four times for a nic

Tote bags. Same four tiles as the badges.Tote Bags

Placards at the entrance of the venue.

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Banner .

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Despite the insane amount of effort these letters took — including driving them from Austin to Nashvi

A couple of pictures that capture the letters “glittering”. Photos by?Nicola Harger.

In terms of rhinestones so far, we had used white dots in the logo and a few actual rhinestones for t

Some of the process.The stage at the venue was quite big so we wanted, nay needed, to fill it with so

Tony Brook in front of the stage letters. Photo by?Nicola Harger.Stage Letters

The badges’ texture up close and personal. The ink gently bled into the ridges for an extra layer of

We picked four of the six tiles to produce as badges.Once we figured out the math, the artwork was si

Each vinyl record yields four badges and by designing around the printed label on each disk we were a

Badges.Badges

A few interior spreads.For the body of the program, we established a simple 3-by-3-inch grid and left

Hand-placed rhinestones on the covers.

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We didn’t expect that putting each letter of the logo in a colorful square would drive so much of the

Program covers and back covers.Program

Patterns.We developed the illustration from each letter into a square tile so that we could then use

The six different tiles in color and black and white.Patterns

One of the main configurations of the logo: Each letter in a color square.The logo is explained in mo

Inline and single-stroke versions of the logo against white and black backgrounds.

Logo

Logo and identity references: The rhinestone-clad embroidered suits worn by country singers and the w

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