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There is no avoiding the fact the GC has a huge nightlife influence on tourism. These shots show how

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Beach showers. Bevelled metallic gold forms of the logo could be used in and around areas of the Gold

The above image shows the custom font and colours working all together whilst also showing the expand

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Corporate Colour PaletteWhen a mature colour palette is used the brand appears as high class, sophist

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Custom Corporate FontTo further strengthen the GC brand, I have created a full alphabet of uppercase

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Logo MechanicsThis image shows you the mathematical ruling behind creating a balanced geometrical log

With these reversed options you can visualise how the logo could be used as gold coloured plaques.

The construction of the logo allows it to be versatile across different shapes (landscape portrait).

Logo RationaleGC is the hero of the logo. Its beveled approach gives it a strong and established feel

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The G is entirely made up of the 3 initials that make the title of the logo G, C C (Gold Coast City)

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I have created a monogram of G C to be the mark of the logo that works flexibly with a logotype lock

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Recently I was given the very fortunate opportunity to pitch an identity concept for the branding of