Thanks to Jeff at Electric Zoo and Kat?at Snyder US.?For work-in-progress stuff, latest pieces,?and S

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Examples of brand in online?usage.

Poster design

Final masthead design.

Masthead development.

Illustrated assets (final).

Illustrated assets development.

Illustrated assets development.

Illustrated assets development.

Poster sketch

Logo lockup (selected).

Logo lockup treatment exploration.

Logo lockup colour exploration.

Vector logo lockup.

Vector logo lockup.

Flat vector logo (final)

I took the cursive 'electric' type from their logo and redrew with some added finesse, before playing

I picked one idea I felt was strongest and developed it further on paper. The client felt the design

I explored lots of ideas then selected a few to develop in more detail.

At the early stages I was given free reign to create something entirely new for the brand.ELECTRIC ZO