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RETAILA fundamental part of the project consisted of designing the most important?application of the

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APPLICATIONSAn essential condition for the new identity which was clear from the start was that it?sh

GRAPHIC ELEMENTSIn line with the bank’s positioning a grid was created which, though its graphic?simp

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PHOTOGRAPHIC STYLE AND ICONOGRAPHYKeeping with the bank’s redefined personality, a new photographic s

COLOURSFrom the beginning, intuition dictated that yellow should be maintained as the bank’s?principa

TYPOGRAPHYA contemporary and neutral type family was chosen as the corporate typeface,?qualities whic

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THE CONCEPTThe brand’s original symbol was a monogram which had been used for decades, and?so was bec

STRATEGYThe project began in 2015, starting with research and analysis of the bank, with?numerous res

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Banco Pichincha, with more than 112 years of history, is Ecuador’s biggest bank which?also has a pres

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