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Product LineupSince launching MINUS-8 in 2014, we’ve created 5 full lines of watches as well as a col

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Constructing a BrandWe created MINUS-8 to scratch our entrepreneurial itch and to give ourselves the

Developing The NameThe MINUS-8’s brand is inspired by californias eight-hour distance from Greenwich

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MINUS-8Strategy ?| ?brand | ?Product ?| ?Packaging ?| ?UI/UXMINUS-8 is a watch brand created by Astro

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