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Facebook cover

Posts for Instagram

Wrought iron wall mountings for retail spaces

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Promotional shirts and Employee shirts

Cloth?bags for the products

Badges as promotional material

The full range of products

The range of Shuddha juices

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The information architecture

The milk bottles

The juice bottles.We proposed?glass bottles to reinforce the idea of purity.

Sampling the ingredients

Inky blue for weight loss, purple-lavender for relaxation, red for energy, teal for immunity, yellow-

The final units.?Each illustrative unit is for a different attribute of Energy, Relaxation, Weight Lo

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Stages of refinement. We took inspiration from yoga postures for the human forms.We realised that the

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Next, I started working on the visual laguage which would accompany the logo. We decide to go ahead w

The final logo?Teal was chosen as the primary brand colour to signify?health and wellness.

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We decided to push for a devanagri logo, because the brand is called Shuddha, a hindi word which mean

Brainstorm.I thought of various visual routes we could work with, raw, earthy forms, explored bilingu

We started by reading into the brief and identifying the main keywords.?Raw, Vegan, Natural, Healthy,