Introducing the CREATORS!Formed by a team of three passionate creators who love creating original new

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EVOLUTION of Yaytray.The process to bring a product from its idea conception to its final finished st

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Pack up in Seconds!

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The Yaytray is Leak-Proof!

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Manual Assisted Feeding

Feeding gestures made RIGHT!

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A FULL library of utensil parts to MIX MATCH!Parents currently face limited choices when it comes to

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Self Feeding with Yaytray

Feeding is now EASY.The Yaytray helps bridge the transition between assisted-feeding for a child (the

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All you EVER need.The Yaytray perfectly encapsulates every child-feeding need into a neat and compact

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YAY for Yaytray!To get to the magical solution they were seeking, they conducted extensive research w

The Yaytray MAGIC begins to formulate.The 3 creators soon realised that there had to be a better solu

Always Dealing With A Mess!The actual meal time is no less challenging. Food spills are common, which

Bulky Disorganised!??

?????????The PAINS of child-feedingThrough countless hours of field-trip observations, the 3 daring c

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? ?We are YURICA, just like the word "eureka", we are?a joyous and innovative baby brand startup base

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