From far away to up close.

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By now you are probably thinking “Oh, no, they didn’t” and you would be right, we did not. The letter

Stage Letters

A couple of details.

We originally wanted to mix and match three or four different shades of heather gray as the t-shirt b

T-shirts

A couple of views.

A cloth tote bag didn’t seem right this year as they are too floppy in contrast with concrete. We fou

Bags

A few different arrangements.

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These cubes don’t really have a purpose other than them being little cubes made of concrete with “BNC

Cubes!

A few different views of the badges.

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We created the pieces of concrete for the badges before we even had a finalized design for the overal

If you are curious about how fragile a slab of concrete is on a book, we put it to the test: first we

Close-ups of the letters.

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Spine detail. The air bubbles added a great range of texture.

A few different views of the covers.

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Once we decided to use concrete, the first step was figuring out how, where, and, well, HOW. We event

Concrete… For RealTo reiterate: what you will see in the images to follow is made with real concrete.

Different logo-ish treatments.

The closest we got to a logo.No LogoAlthough we had to decide on one treatment early on to use for th

The five high-contrast sans serifs at play.One style that we thought we could expand on is the high-c

A small sampling of etched inscriptions and signage on New York buildings. Top two photos by?Paul Sha

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