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SOCIAL MEDIA PRESENCE MARKETINGBecause much of the target market's attention and time is spent onlin

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FLOAT. allows for customers to have control in their custom soap creation.

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WEB MOBILE SITE???????

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MAILING PACKAGINoly-mailer bags for small quantity orders and boxes for bulk orders?will be?printed a

Rather than being thrown away,?the die-cut is made into a card with discount information,?which?the c

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FLOAT.'s packaging is made using a single sheet of paper with only folds to create a box for the soap

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Stickers are utilised for the date of manufacturing and for the?packaging seal.

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PRODUCT PACKAGING???????

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SOAP?DESIGNSFLOAT.'s soap are made according to the brand's graphic system, using colours to reflect

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BUSINESS CARD

GRAPHIC ELEMENTS & PATTERN“See these soap?as art,” is the guiding principle for FLOAT.’s visual l

COLOURSColours are kept to light, pastel tones to emulate the lightness of bubbles, and by having sof

TYPEFACECircular Std is chosen as the brand typeface as it is non-intrusive yet has its own quirks, w

The secondary logo for FLOAT. is a dynamic logo that mimics the way bubbles move and float in the air

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LOGOUsing Circular Std as the base, the logotype is modified to have rounded edges, introducing a sub

RESEARCH AND INSPIRATION

INTRODUCTION + CONCEPTThe space around us has a big influence on how we feel. Bath time is a relaxing

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